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Germany, Düsseldorf, Laundry & Home Care

Global Head of Digital Marketing Activation (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us. 


  • Lead the team of global digital marketing managers including global social media manager
  • Close cooperation with Global Media Management
  • Implement best in industry digital strategy and planning as well as brand-impact measurement
  • Own all paid digital brand campaigns: toolbox campaigns, hero campaigns by category in alignment with brand teams
  • Be responsible for owned digital touchpoints: brand websites (concept, content) in alignment with platform management & content teams, social media strategy (deploy best in class social media activations)
  • Be responsible for earned communication including influencer campaigns, UGC monitoring etc.
  • Ensure perfect execution and deployment by the countries through matrix organization and strong informal leadership
  • Track KPIs (websites, social media, campaigns) and define actions
  • Ensure adequate eCommerce A+ content and eCommerce campaigns by category in alignment with eCommerce team
  • Lead and cooperate in additional transversal expert tasks/projects for all IMU Digital (e.g. training, content production etc.)
  • Plan, allocate and monitor the global marketing budget
  • Collaborate with CDO team and other BUs to get new insights/tools and accelerate Digital Marketing development 


  • Master degree in Business Administration
  • Ca. 10 years of relevant work experience in eCommerce / Digital Marketing
  • International experience preferred
  • Fluent English skills
  • Excellent communication and presentation skills
  • MS Office skills
JOB ID: 1900030Z


Henkel’s application process

2:02 Min.