China, Shanghai-Zhangjiang, Henkel Consumer Brands

Category Leader, Color

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Lead color category growth and enhance the premium position under SK mega brand set up.
  • Lead category strategy and landing with NPDs & communication plan under color market trend.
  • Lead team to collaborate with cross functions, R&D, sales, supply chain......
  • Executes local market programs and campaigns and Marketing Mix
  • Conducts market and consumer assessment and derives actions.
  • Provides overall marketing support to marketing and sales teams.
  • Supports local rollouts of new products and programs including communication campaigns.
  • Executes brand management and sales promotion activities locally.
  • Leads local Insight generation actions and programs.
  • Supports with Inno process inputs especially in case of regionally led innovations.
  • Ensuring complete data administration, monthly brand report update on-schedule, using company systems well. Operation excellence throughout the organization.
  • NPD tracking
  • Guiding, self-motivated and developing the team.

  • Principal Accountabilities
  • Brand equity building and NPD Pipeline development.
  • Lead and develop team. 
  • Special project


  • Bachelor's degree
  • 5-10 years Working Year
  • Fluent English
  • PNL Management: Brand NES, GP1, GP2, A&P management
  • NPD Process: NPD experience (BD to BB), including COGs identification and FCST estimation.
  • Brand building experience preferred

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 23054555
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)