Turkey, Ümraniye, Adhesive Technologies

Marketing Manager, Consumer and Craftsmen Adhesives

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Develops and executes a strategic direction for all Consumer Adhesives categories, aligned with the overall business strategic direction
  • Drives marketing & brand strategy across all Consumer Adhesives brands via;
    • Building brand, portfolio, positioning, pricing strategies for a complex portfolio;
    • Driving end user understading & consumer communication and marketing budget management.
  • Identifies long-term marketing opportunities, develops strategies and plans
  • Builds business strategy via
    •  Understanding trade & channel dynamics and meeting the demands with the brands accordingly;
    • Driving optimization of P&L cost lines
    • Steering sustainable business solutions (alternative products & suppliers)
  • Implements global roll-out of new products and programs including communication campaign and eBusiness strategy with adaptation to local insights
  • Conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition and delivers customer penetration strategies
  • Acts as the first point of contact for and steers the category / brand teams on local / global / regional level
  • Leads a team of 4 people responsible for their training & development


  • BSc/BA in Business Administration, Engineering or in a relevant field
  • Minimum 7 years of experience in Brand/Category Management at an FMCG company is a must
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Strength with strategic and analytical thinking skills combining with critical thinking and problem solving
  • High level of motivation to work in challenging market & category conditions with a can do attitude and resilience.
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • People Management experience is a must

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 23052398
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products