Italy, Milano, Henkel Consumer Brands

Shopper Marketing Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Analyzing shopper dynamics and define shopper marketing strategy for her/his own scope
  • Defining promo catalogue for her/his own category (formats, mechanics) and analyzing promo performances for her/his clients
  • Defining promo plan together with Sales, preparing promo materials and being owner of trade marketing budget
  • Analyzing category trends and defining together with Marketing the category vision
  • Defining best assortment and shelf layout for her/his own scope and analyzing competitive shelf status
  • Defining shelving and listing plan together with Sales and being owner of listing budget


  • Master’s degree in business administration or similar
  • At least 5 years of experience in trade marketing or sales or category management roles is requested
  • Previous experience in FMCG company is a plus
  • Fluency in English is requested, Italian knowledge is mandatory
  • Good knowledge of PPT, Word and especially Excel

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23049764
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart Work / Flexible Working Arrangement
Smart Work / Flexible Working Arrangement Discounted access to Henkel products
Discounted access to Henkel products Company gifts
Company gifts On-site free parking
On-site free parking Healthcare coverage / Medical Insurance
 Healthcare coverage / Medical Insurance Retirement / Pension Plan
Retirement / Pension Plan On-site canteen
On-site canteen Paid parental leave (Paternity & Maternity)
Paid parental leave (Paternity & Maternity) Development opportunities
Development opportunities On-site gym
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