Senior Marketing Manager - Zotos, All About Curls

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

• Develop and maintain marketing strategies for respective brand(s) across haircare, hair color & styling to meet brand, category, and company objectives. Responsibilities span both New Product Development (NPI) and Go-to-Market (GTM) initiatives.
• Analyze market trends and brand performance to aid in the development and introduction of new products and go-to-market activities (promotions, merchandising, advertising, etc.) and ensure executional excellence of these programs.
• A digital first mentality. Collaborate closely with Digital team to develop key digital brand strategies and manage digital execution. As category and brand champion in hair, lead cross-functional team in the development and execution of plans to drive category and brand performance.
• Closely collaborate with Amazon team to develop brand strategy, forecast, create content/A+ pages & align marketing/advertising Amazon strategies.
• Clearly communicate the category/brand vision, focus team on key objectives, stimulate innovation, ensure tasks are accomplished with excellence and in a timely manner, and lead problem solving to remove obstacles and resolve issues.
• Manage and maintain brand P&L and Budget.
• Oversee brand forecasting, working closely with Operations and Sales, to ensure production of new products as well as inventory levels of current SKUs are maintained at reasonable levels.
• Manage and develop marketing support activities for new distribution expansion (e.g., Target)

YOUR SKILLS

• An undergraduate degree is required. Minimum of 4 years of increasing responsibility in CPG industry. Digital marketing a MUST. Multi-cultural product experience and beauty industry experience is highly desired.
• Excellent written & verbal skills as well as be a confident decision-maker.
• Outstanding organizational skills & detail-orientation -- the ability to prioritize and manage multiple projects simultaneously.
• Strong collaboration and enthusiasm to embrace the team orientation business model.
• Be creative and have a passion for beauty/hair.
• Business and financial acumen.
• Must be proficient in WORD, Excel, PowerPoint (and will have to learn internal Henkel systems/ programs/tools).

The salary for this role is $90,000.00 - $110,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Connecticut.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.